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Audio-Tech allows executives to keep up with all the latest business theories, ideas, and concepts from the best and most important business books written each year. Every month, our book summary editors take two current business titles and condense them down to the essentials; delivering them to business leaders as 45-minute audio book summaries (CDs or MP3s) + free online access to the PDF digital transcript of the audio. Meaning each month, top executives get crucial business information from two top business titles in a 90-minute summary format.
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The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders
Scott M. Davis
The days of marketers operating in a vacuum, and marketing and business strategies being created independently of one another, are ending. Today’s marketers are being challenged with creating integrated perspectives that start with the growth aspirations of their entire organization.
In the following summary of The Shift: The Transformation of Today’s Marketers into Tomorrow’s Growth Leaders, Scott M. Davis demonstrates how a new breed of Visionary Marketers has become a successful catalyst for growth and transformation within an organization.
Davis is a senior partner at strategic brand and marketing consultancy Prophet and has worked with top executives at such companies as GE, Johnson & Johnson, IBM, Best Buy, Sara Lee, and Boeing. He is also the author of Brand Asset Management and co-author of Building The Brand-Driven Business.
Our summary of The Shift will explain how you can...
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Socialnomics: How Social Media Transforms the Way We Live and Do Business
Erik Qualman
Social media platforms like Facebook, YouTube, and Twitter and connecting hundreds of millions of people to each other through instant communication. This is a massive socio-economic shift that is radically changing the way companies and consumers behave, communicate, and interact with each other.
This is the brave new world of Socialnomics, in which consumers and the societies they create on-line make a profound impact on our economy and on the businesses that operate within it. On-line word of mouth and the powerful influence of peer groups have already made many traditional marketing strategies obsolete.
By contrast, today’s best businesses are learning how to profitably navigate this new landscape. If social media isn’t a part of your business strategy, then you’ve already fallen behind the curve — and behind your competition.
Our summary of Socialnomics, by Erik Qualman, offers a fascinating look at...
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