|
|
|
|
|
|
 Audio-Tech allows executives to keep up with all the latest business theories, ideas, and concepts from the best and most important business books written each year. Every month, our book summary editors take two current business titles and condense them down to the essentials; delivering them to business leaders as 45-minute audio book summaries (CDs or MP3s) + free online access to the PDF digital transcript of the audio. Meaning each month, top executives get crucial business information from two top business titles in a 90-minute summary format.
|
|
|
| NEW IN JULY |
|

|
Why We Make Mistakes: How We Look Without Seeing, Forget Things in Seconds, and Are All Pretty Sure We Are Way Above Average
Joseph T. Hallinan

We forget our passwords and PIN numbers. We pay too much money to go to the gym that automatically charges our bank account. We think we’d probably be happier if we lived somewhere else. And we think we should stick with our first answer on tests even though research shows it's likely to be wrong.
As human beings, we have design flaws. Our minds tend to play tricks on us, and our stories tend to change each time we tell them. After all, to err is human.
In our summary of Why We Make Mistakes: How We Look Without Seeing, Forget Things in Seconds, and Are All Pretty Sure We Are Way Above Average, Joseph T. Hallinan helps us explore the captivating science of human error — how we think, see, remember, and forget, and how...
more... |

|
From Lemons to Lemonade: Squeeze Every Last Drop of Success Out of Your Mistakes
Dean A. Shepherd

As General Colin Powell once explained, "There are no secrets to success. It is the result of preparation, hard work, and learning from failure." The fact is that everyone fails some of the time. And everyone wants to learn from these failures. But learning from failure doesn't happen automatically. It requires very specific emotional and rational skills.
You will learn those skills in our summary of From Lemons to Lemonade: Squeeze Every Last Drop of Success Out of Your Mistakes, by Dean A. Shepherd. Shepherd is Professor of Entrepreneurship at the Kelley School of Business at Indiana University and the editor, author, or co-author of eight books on entrepreneurship and strategy, including Entrepreneurship, a textbook now in its seventh edition.
Drawing on leading-edge research with hundreds of failing and successful entrepreneurs, Shepherd offers powerful strategies for managing the emotions generated by failure. As a result, failure will become less devastating, learning will happen faster, and you can grow as much as possible from the experience.
You'll learn how to clarify why you failed, so you can walk away with insights you can actually use; how to eliminate...
more... |
|
|
|
|
|
|
|