Flip the Funnel : How to Use Existing Customers to Gain New Ones
Joseph Jaffe

How much of your sales come from repeat business versus first-time customers? If your business is like most companies, most of your sales come from your existing customers.

Now, consider how much money you spend on each segment. Most companies spend the majority of their marketing budgets on first-time customers.

But what if you followed a better approach? What if you turned everything on its head, and instead of ending with a customer purchase, you began with it? What if you focused the lion’s share of your effort, energy, and budget on keeping customers instead of on attracting them?

Our summary of Flip the Funnel: How to Use Existing Customers to Gain New Ones, by Joseph Jaffe, will tell you how...

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No B.S. Ruthless Management of People and Profits: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Guide to Really Getting Rich
Dan Kennedy

The one thing that all business owners have in common is this: gripes, complaints, frustrations, disappointments, pain, and agony about their employees. Much of this has to do with unreasonable expectations and a misunderstanding of the true nature of employer-employee relationships.

Our summary of No B.S. Ruthless Management of People & Profits, by Dan Kennedy, will show you how to take back control of your business, enforce standards, manage for maximum profit, and actually get performance from your people.

Kennedy is a serial entrepreneur who has started, bought, built, and sold businesses of various types and sizes. He is a leading direct-marketing consultant, direct-response copywriter, and coach to groups of entrepreneurs. He has personally worked, in-depth and hands-on, with the owners of 34 businesses, ranging in size from $1 million a year to $30 million. Through his networks of consultants and coaches, he is in touch with more than 1 million small- to medium-sized business owners each year.

As Kennedy tells his clients...

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