Marketing Genius
Peter Fisk

As a modern marketer, you face some critical questions, including: How do you succeed in incredibly complex, uncertain markets that are intensely competitive? Also, how do you meet customers’ and shareholders’ needs when their persistent question is: What have you done for us lately?

Moreover, you have to answer those questions in an era when traditional marketing methods seem to have lost their power.

Fortunately, all the answers you need can be found in our summary of Marketing Genius, by Peter Fisk. Fisk heads a strategic innovation firm called The Foundation. It helps companies grow their business from the outside in -- that is, from customers’ and investors’ perspectives. Fisk has written books on general management and the function of the CEO and has worked with many leading enterprises, including Coca-Cola, Microsoft, and Vodafone.

According to marketing guru Philip Kotler of the Kellogg Graduate School of Management, “Marketers who want...

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Rules To Break & Laws To Follow: How Your Business Can Beat the Crisis of Short-Termism
Don Peppers and Martha Rogers, PhD

Why does one company succeed and another firm fail? What causes the stock market to rise and fall? Why do neighborhoods gentrify all of a sudden? Why are some bars crowded one week and empty the next?

You can find the answers to these and many other questions by looking at patterns the way that physicists look at atoms. For years, the idiosyncrasies of human behavior have confounded economists and social theorists.

Now, as our summary of The Social Atom by Mark Buchanan explains, we’re witnessing a “quantum revolution” in the social sciences. Buchanan is a theoretical physicist and an associate editor at Complexus, a journal on biocomplexity. He has been an editor at Nature and New Scientist, and is the author of two prize-nominated books, Ubiquity: The Science of History and Nexus: Small Worlds and the Groundbreaking Science of Networks.

In this summary, you’ll learn how the laws of physics are beginning to...

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