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22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand (Transcript)

Author: by Al Ries & Laura Ries
Delivery Format: Hard Copy
ISBN: 088730592X
Summarized: October 1998

SKU #:10981B
Subscriber Price:$6.50
Regular Price:$8.00

22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand (Transcript) Description

Branding is the only realistic way to cut through the clutter in today's insanely crowded marketplace. And nobody understands branding better than Al Ries. In this summary you'll find answers to the crucial branding questions that face every business.

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