This summary explains precisely and concisely what a strategy is, how to formulate one, and how to develop unique new strategies to meet the future. Markides is Chairman of the Strategy Department at the London Business School, and he publishes frequently in the Harvard Business Review, Sloan Management Review, and other prominent business journals. After three years of research funded by Booz Allen & Hamilton, he concluded that all successful strategies share a set of underlying principles. You'll come away from this summary with a new, dynamic view of strategy: a view that emphasizes questioning the established rules of the game, and that puts innovation and creativity back at the heart of strategy.
