If there's one key lesson that business executives have learned from the Great Recession of 2007-2009, it's this: An economic meltdown can do more damage to your organization than any of your 10 toughest competitors.
But what if you could figure out how to make your company a winner over the course of the entire economic cycle, when times are good and when they're bad? Our summary of Peter Navarro's Always a Winner will explain precisely how you can do just that. It will arm you with all the strategies, tactics, and forecasting tools you will need to manage your business profitably through every business cycle season, from the best of boom times to the worst economic slumps.
Navarro is internationally recognized as an authority on managing the business cycle for competitive advantage. A professor at the Paul Merage School of Business at the University of California, Irvine, he is a regular CNBC contributor and the author of the best-selling book, The Coming China Wars.
Our summary of Always a Winner will teach you how you can:
Forecast movements and recessionary turning points in the business cycle.
Implement a set of battle-tested strategies over the course of the business cycle;
Rebuild your organization with a broader strategic orientation; and
Make your business more recession-resistant and resilient over the longer term.
