Becoming a Better Value Creator: How to Improve the Company's Bottom Line - And Your Own (Transcript)

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This summary takes a fresh look at what makes companies successful. It teaches readers how to identify the factors that create value on the job, and use them to benefit themselves and their organizations. Creating sustained value means more than watching the bottom line. It means building a business strategy that combines marketing, manufacturing, HR, and finance to ensure the company's ongoing success. The author presents readers with five keys to becoming value creators for their organizations. He reveals secrets to creating value in a company by incorporating elements of marketing, manufacturing, human resource, and finance into an overall strategy that ensures success. By learning to recognize the factors critical to their own success and that of their organizations, managers can go beyond maximizing short-term profits to serve the long-term interest of all the companies' stakeholders - and ensure their own personal and professional fulfillment.