Built to Last: Successful Habits of Visionary Companies (Transcript)

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What makes the best companies in the world so different from other companies? The authors spent six years closely studying 18 truly exceptional businesses and systematically comparing them to other similar firms. The result is an intriguing set of common principles that spell I the difference between lasting success and mediocrity, regardless of the industry. These principles do more than explain the success of today's exceptional businesses. They also give practical guidance for CEOs, managers, entrepreneurs, and professionals who are building or rebuilding businesses for the 21st century.