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As a business leader today, you face an unprecedented challenge: the worldwide economic downturn. Cash and credit are dwindling, sales forecasts are dismal, and morale is sinking. This is not a time to reflect. It is a time to act with urgency, to make big decisions quickly, and to energize your people as never before.
In our summary of Leadership in the Era of Economic Uncertainty, Ram Charan helps you steer your business through the minefield of contracting markets, cash shortages, and ongoing uncertainty. No matter what your leadership role, Charan's insight will help ensure that your business emerges leaner, stronger, and well in front of the competition.
Charan is the co-author of the best-sellers Execution and Confronting Reality and the author of 11 other books. An expert on business strategy, he has coached some of the world's most successful CEOs and helped companies like GE, Bank of America, Verizon, KLM, and Thomson shape and implement their strategic direction. According to Larry Bossidy, the former Chairman and CEO of Honeywell International, “There is no better person than Ram Charan to provide advice on managing in a downturn.”
In this summary, you'll learn what you can do immediately to:
- Protect cash flow vigilantly, even daily, and use cash more efficiently;
- Use ground intelligence to survive the storm and position your business to thrive in the aftermath;
- Develop a better understanding of your customers;
- Reevaluate your pricing strategy and capital expenditures; and
- Use cost cutting strategically.
The chaos of the global economic meltdown has imposed an urgency you have never before experienced. It's a scary situation, but it can also be exciting, if you're prepared. In the next 40 minutes, you'll absorb Charan's clear guidelines for seizing opportunities, persevering in today's global economy, and taking your leadership to the next level.
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