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As a modern marketer, you face some critical questions, including: How do you succeed in incredibly complex, uncertain markets that are intensely competitive? Also, how do you meet customers’ and shareholders’ needs when their persistent question is: What have you done for us lately?
Moreover, you have to answer those questions in an era when traditional marketing methods seem to have lost their power.
Fortunately, all the answers you need can be found in our summary of Marketing Genius, by Peter Fisk. Fisk heads a strategic innovation firm called The Foundation. It helps companies grow their business from the outside in -- that is, from customers’ and investors’ perspectives. Fisk has written books on general management and the function of the CEO and has worked with many leading enterprises, including Coca-Cola, Microsoft, and Vodafone.
According to marketing guru Philip Kotler of the Kellogg Graduate School of Management, “Marketers who want to recharge their left and right brains can do no better than [to] read Marketing Genius. It’s all there: concepts, tools, companies, and stories of inspired genius.”
Becoming a marketing genius isn’t a matter of heredity. You can achieve superior performance through studying the ideas we’ll present and mastering them on your own time.
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