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The one thing that all business owners have in common is this: gripes, complaints, frustrations, disappointments, pain, and agony about their employees. Much of this has to do with unreasonable expectations and a misunderstanding of the true nature of employer-employee relationships.
Our summary of No B.S. Ruthless Management of People & Profits, by Dan Kennedy, will show you how to take back control of your business, enforce standards, manage for maximum profit, and actually get performance from your people.
Kennedy is a serial entrepreneur who has started, bought, built, and sold businesses of various types and sizes. He is a leading direct-marketing consultant, direct-response copywriter, and coach to groups of entrepreneurs. He has personally worked, in-depth and hands-on, with the owners of 34 businesses, ranging in size from $1 million a year to $30 million. Through his networks of consultants and coaches, he is in touch with more than 1 million small- to medium-sized business owners each year.
As Kennedy tells his clients, the fewer employees, the better – none if possible. Most businesses have many more than they need. But if you decide you must have them, they come with responsibility. This summary will explain what you must do continuously to force them to perform to your specifications, to reward those who do, and to rid yourself of those who won’t.
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