Through the complex decisions you make as an executive and as an investor, you continually expose yourself to risk. Yet most executives, whose jobs literally depend on making smart choices, and many investors, whose savings are at stake, operate without a strong framework for understanding and managing risk.
No one can predict the distant future because no one knows what will happen even tomorrow. So how can anyone make rational business decisions and profitable investment choices? The solution is to use a powerful, breakthrough approach for assessing the various risks you face and the amount of risk you can tolerate.
While most business people will not need to learn all of the precise formulas involved, everyone can benefit by rethinking their most basic assumptions, and by using the innovative ideas in this summary to take a more systematic, rewarding approach to risk management.
