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In the worldwide best-seller The Innovator's Dilemma, Harvard Business School professor Clayton M. Christensen exposed a crushing paradox behind the failure of many industry leaders. By doing what good companies were supposed to do -- focus on pleasing their most profitable customers -- leaders were paving the way for their own demise.
How? By ignoring "disruptive technologies" -- new, cheaper innovations that start out by targeting small customer segments but eventually take the place of the leading product.
Now, Christensen and Michael E. Raynor, a director at Deloitte Research, have unraveled the "innovator's dilemma" with their new book, The Innovator's Solution.
Drawing on years of in-depth research, and using new theories tested in hundreds of companies across many industries, the authors identify the process that creates successful innovations, and reveal how you can shape high-octane business plans that create truly disruptive growth.
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