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The days of marketers operating in a vacuum, and marketing and business strategies being created independently of one another, are ending. Today’s marketers are being challenged with creating integrated perspectives that start with the growth aspirations of their entire organization.
In the following summary of The Shift: The Transformation of Today’s Marketers into Tomorrow’s Growth Leaders, Scott M. Davis demonstrates how a new breed of Visionary Marketers has become a successful catalyst for growth and transformation within an organization.
Davis is a senior partner at strategic brand and marketing consultancy Prophet and has worked with top executives at such companies as GE, Johnson & Johnson, IBM, Best Buy, Sara Lee, and Boeing. He is also the author of Brand Asset Management and co-author of Building The Brand-Driven Business.
Our summary of The Shift will explain how you can become a Visionary Marketer, helping your organization in its quest to achieve the double-digit growth and returns that analysts, stakeholders, and investors expect.
According to Fisk Johnson, the chairman and CEO of SC Johnson, “The Shift is a great ‘how-to book’ for Visionary Marketers who want to stand out, help their company succeed by moving toward true accountability, and drive a business strategy that keeps the customer in mind, while never losing sight of the P&L.”
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